Hospitality & Student Living

Roomzzz and Iconinc sit within a UK hospitality and student-living portfolio where search intent is highly commercial, seasonal and location specific. Haseem managed the Google Ads strategy around bookings, enquiries and measurable revenue.

Generic traffic was not enough. Every campaign needed to distinguish destination, accommodation type and readiness to book, while budgets had to respond to seasonal demand and the commercial value of each conversion.

Parklane Properties needed one clear view of acquisition performance during the March letting period. I connected campaign activity with search leads, website actions and occupancy reporting.

Platform conversions alone could not explain commercial progress. The team needed to see which campaigns generated demand and how that demand moved through enquiries, signing activity and beds let.

rentinc needed to capture demand across student accommodation searches and understand what happened after the click. I managed campaign performance and reported the website and CRM actions that reflected genuine interest.

The account had to improve enquiry volume while spending less on search. Reporting also needed to separate useful actions, such as viewings and enquiries, from general site traffic.