Portfolio · B2B

B2B case studies.

Acquisition for considered decisions: sharper intent, clearer conversion journeys and reporting that follows the lead beyond the first click.

Google AdsMetaHighLevel

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All B2B case studies

Choose a case study below or continue scrolling for the complete brief, my role, decisions, results and available evidence.

Crypto prop-trading education brand · anonymised

B2B case study

A controlled creative-testing programme built to find messages that could generate registrations efficiently.

$0.30best registration acquisition cost

View complete case study ↓Roomzzz + Iconinc · United Kingdom

B2B case study

A search and measurement system connecting location-specific demand with bookings, contracts and commercial revenue.

£578K+revenue measured from Google Ads

View complete case study ↓

Financial education · Meta Ads · Global

Crypto Prop Trading Education Brand

Turning creative testing into a low-cost registration engine.

A controlled paid-social testing programme that identified high-volume video and static winners at unusually low registration costs.

555+Registrations

$0.30Best CPA

397Top-video registrations

$0.80Winning-static CPA

This anonymised crypto prop-trading education brand used paid social to acquire registrations. Haseem focused the account around creative-level evidence: which format, message and execution could generate registrations efficiently.

Low-cost registrations can disappear quickly when creative fatigue sets in. The account needed enough variation to find winners, while keeping budgets controlled and comparing every asset on the same outcome.

Strategic approach

Test video and static concepts against one registration event
Keep budgets consistent enough for useful creative comparisons
Read volume and CPA together instead of celebrating cheap outliers
Turn winning angles into the next testing cycle

Execution

Launched and monitored a structured creative matrix
Separated results by individual ad rather than campaign averages
Identified a video producing 397 registrations at $0.32
Identified a static producing 99 registrations at $0.80

Performance
evidence.

No cleared account screenshot is available for this engagement. The page only shows claims that can be explained from the supplied information.

My role: Paid-social creative testing and registration acquisition
Reporting window: 24 July–22 August 2026
What the evidence supports: Creative-level results show which video and static executions produced the strongest registration volume and CPA.

Evidence file / pendingReserved for a cleared campaign screenshot.

No dashboard image has been invented or substituted.

Channels & tools

Meta AdsCreative testingVideo adsStatic adsRegistration funnelsCPA analysis

Next case studyRoomzzz + Iconinc

Hospitality & student living · Google Ads · United Kingdom

Roomzzz + Iconinc

Turning high-intent accommodation searches into measurable bookings.

A paid-search system connecting location-specific demand with the right property, landing page and conversion action.

£578.9KRevenue

£45.6KAd spend

79Bookings & contracts

12.69xBlended ROAS

Roomzzz and Iconinc sit within a UK hospitality and student-living portfolio where search intent is highly commercial, seasonal and location specific. Haseem managed the Google Ads strategy around bookings, enquiries and measurable revenue.

Generic traffic was not enough. Every campaign needed to distinguish destination, accommodation type and readiness to book, while budgets had to respond to seasonal demand and the commercial value of each conversion.

Strategic approach

Segment campaigns around location and accommodation intent
Match high-intent searches with the most relevant property journey
Optimise toward bookings and contracts rather than traffic volume
Use query data and exclusions to protect budget quality

Execution

Managed search structure, bids and daily budget allocation
Refined keyword coverage and negative-keyword controls
Aligned campaign messaging with booking and enquiry pages
Connected account performance with commercial revenue reporting

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role: Google Ads strategy, campaign management and revenue measurement
Reporting window: Historical Roomzzz results. Iconinc evidence: 1–30 April 2026.
What the evidence supports: The Roomzzz figures are confirmed historical results. The Iconinc April report separately records £213,047 in Google Ads conversion value, 317 search leads and 34 meetings scheduled in the booking funnel.