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Property & Real Estate

Lead generation for property businesses across local and international markets, with attention to buyer intent and usable enquiries.

Selected experience

East West Homes Properties logo
East West Homes Properties
Leading Dubai real estate developer · confidential

Real estate · Meta Ads · Multi-market

Leading Dubai Real Estate Developer

Building property demand across five international markets.

An anonymised multi-market lead-generation system spanning the UAE, UK, Europe, CIS and China.

AED 66K+Ad spend
500+Leads
2.10MImpressions
5+Markets

This client is intentionally anonymised. The engagement covered international demand generation for Dubai property developments across culturally and commercially distinct acquisition markets.

The account had to generate interest at scale without treating every market as the same audience. Language, location, project fit, lead quality and form behaviour all changed by geography.

Strategic approach

  • Build market-specific campaign and audience structures
  • Separate instant-form and landing-page acquisition paths
  • Adapt creative themes to location and buyer motivation
  • Retarget high-intent audiences across longer property journeys

Execution

  • Managed campaigns across UAE, UK, Europe, CIS and China
  • Allocated budget by lead cost, volume and market priority
  • Tested project, construction-update and lifestyle creative angles
  • Reported lead generation without exposing confidential client identity

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role
Multi-market paid-social strategy and campaign management
Reporting window
Selected campaign period; client identity withheld
What the evidence supports
The anonymised account view supports the reported international reach, spend and lead-generation activity.
Anonymised Meta Ads Manager report for a leading Dubai real estate developerOpen full screenshot ↗
Meta Ads multi-market campaign snapshot · client identity anonymised

Channels & tools

Meta AdsLead formsLanding pagesInternational targetingRetargetingCreative testing
Next case studyEast West Homes Properties
East West Homes Properties logo

Real estate · Paid social · Abu Dhabi

East West Homes Properties

Generating qualified property enquiries in a competitive market.

Performance lead generation designed around Abu Dhabi property intent, audience quality and cost-per-lead control.

346Property leads
AED 80.75Cost per lead
AED 27.9KAd spend
401.9KImpressions

East West Homes Properties is a public-name Abu Dhabi real-estate engagement. The work centred on turning paid reach into a dependable flow of property enquiries at a measurable acquisition cost.

Property campaigns compete for expensive attention, and lead volume alone says little about commercial quality. The account needed a balance between reach, form friction, audience intent and cost per enquiry.

Strategic approach

  • Structure campaigns around property and buyer-intent signals
  • Use form design to balance volume with lead quality
  • Track CPL and CPM together to diagnose audience pressure
  • Reallocate spend toward the strongest enquiry sources

Execution

  • Managed paid-social acquisition and budget pacing
  • Monitored property-lead volume and cost by campaign
  • Tested audience and message variations
  • Created a reporting view centred on usable enquiries

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role
Paid-social acquisition, testing and budget management
Reporting window
1 July–31 August 2025
What the evidence supports
The Meta Ads account records 346 property leads from AED 27,941.22 spend at AED 80.75 per lead, with 401,896 impressions and 148,587 people reached.
East West Homes Properties Meta Ads campaign reportOpen full screenshot ↗
Meta Ads · 346 leads at AED 80.75 each · 1 Jul–31 Aug 2025

Channels & tools

Meta AdsProperty lead generationLead formsAudience testingBudget optimisationPerformance reporting
Next case studyHospitality & Student Living

Need this experience applied to your business?

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