Portfolio · Lead Generation

Lead Generation case studies.

Campaigns built around the quality and cost of the opportunity—not the number of form fills shown inside an ad platform.

Google AdsMeta
New leadQualifiedSource captured · follow-up ready

All Lead Generation case studies

Choose a case study below or continue scrolling for the complete brief, my role, decisions, results and available evidence.

Real estate · Meta Ads · Multi-market

Leading Dubai Real Estate Developer

Building property demand across five international markets.

An anonymised multi-market lead-generation system spanning the UAE, UK, Europe, CIS and China.

AED 66K+Ad spend
500+Leads
2.10MImpressions
5+Markets

This client is intentionally anonymised. The engagement covered international demand generation for Dubai property developments across culturally and commercially distinct acquisition markets.

The account had to generate interest at scale without treating every market as the same audience. Language, location, project fit, lead quality and form behaviour all changed by geography.

Strategic approach

  • Build market-specific campaign and audience structures
  • Separate instant-form and landing-page acquisition paths
  • Adapt creative themes to location and buyer motivation
  • Retarget high-intent audiences across longer property journeys

Execution

  • Managed campaigns across UAE, UK, Europe, CIS and China
  • Allocated budget by lead cost, volume and market priority
  • Tested project, construction-update and lifestyle creative angles
  • Reported lead generation without exposing confidential client identity

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role
Multi-market paid-social strategy and campaign management
Reporting window
Selected campaign period; client identity withheld
What the evidence supports
The anonymised account view supports the reported international reach, spend and lead-generation activity.

Channels & tools

Meta AdsLead formsLanding pagesInternational targetingRetargetingCreative testing
Next case studyEast West Homes Properties
East West Homes Properties logo

Real estate · Paid social · Abu Dhabi

East West Homes Properties

Generating qualified property enquiries in a competitive market.

Performance lead generation designed around Abu Dhabi property intent, audience quality and cost-per-lead control.

346Property leads
AED 80.75Cost per lead
AED 27.9KAd spend
401.9KImpressions

East West Homes Properties is a public-name Abu Dhabi real-estate engagement. The work centred on turning paid reach into a dependable flow of property enquiries at a measurable acquisition cost.

Property campaigns compete for expensive attention, and lead volume alone says little about commercial quality. The account needed a balance between reach, form friction, audience intent and cost per enquiry.

Strategic approach

  • Structure campaigns around property and buyer-intent signals
  • Use form design to balance volume with lead quality
  • Track CPL and CPM together to diagnose audience pressure
  • Reallocate spend toward the strongest enquiry sources

Execution

  • Managed paid-social acquisition and budget pacing
  • Monitored property-lead volume and cost by campaign
  • Tested audience and message variations
  • Created a reporting view centred on usable enquiries

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role
Paid-social acquisition, testing and budget management
Reporting window
1 July–31 August 2025
What the evidence supports
The Meta Ads account records 346 property leads from AED 27,941.22 spend at AED 80.75 per lead, with 401,896 impressions and 148,587 people reached.

Channels & tools

Meta AdsProperty lead generationLead formsAudience testingBudget optimisationPerformance reporting
Next case studyVision Care PLLC
My Vision Care PLLC logo

Healthcare · SEO & lead generation · Washington

Vision Care PLLC

Connecting local search visibility with patient demand.

A healthcare growth engagement combining commercially focused SEO with lead-generation journeys for a Washington practice.

SEOPrimary channel
LeadsGrowth outcome
WAUS market
HealthcareSector

Vision Care PLLC is a Washington healthcare practice. The work connected organic visibility, service-page intent and lead-generation paths rather than treating SEO as a rankings-only exercise.

Healthcare search requires accuracy, trust and strong local relevance. The site needed to meet patients at the moment of need while making the next action clear and measurable.

Strategic approach

  • Prioritise service and local-intent search opportunities
  • Strengthen page architecture around patient questions
  • Connect organic landing pages with clear enquiry paths
  • Measure leads as the commercial SEO outcome

Execution

  • Mapped commercial and local search demand
  • Improved service-page structure and internal relationships
  • Aligned content with healthcare discovery journeys
  • Connected search work with lead-generation priorities

Performance
evidence.

No cleared account screenshot is available for this engagement. The page only shows claims that can be explained from the supplied information.

My role
SEO strategy, content architecture and lead-journey improvement
Reporting window
Reporting period not publicly disclosed
What the evidence supports
The case documents the commercial objective and work delivered; no publishable source screenshot is currently displayed.
Evidence file / pendingReserved for a cleared campaign screenshot.

No dashboard image has been invented or substituted.

Channels & tools

SEOLocal searchContent architectureKeyword strategyLead generationHealthcare marketing
Next case studyCrypto Prop Trading Education Brand

Financial education · Meta Ads · Global

Crypto Prop Trading Education Brand

Turning creative testing into a low-cost registration engine.

A controlled paid-social testing programme that identified high-volume video and static winners at unusually low registration costs.

555+Registrations
$0.30Best CPA
397Top-video registrations
$0.80Winning-static CPA

This anonymised crypto prop-trading education brand used paid social to acquire registrations. Haseem focused the account around creative-level evidence: which format, message and execution could generate registrations efficiently.

Low-cost registrations can disappear quickly when creative fatigue sets in. The account needed enough variation to find winners, while keeping budgets controlled and comparing every asset on the same outcome.

Strategic approach

  • Test video and static concepts against one registration event
  • Keep budgets consistent enough for useful creative comparisons
  • Read volume and CPA together instead of celebrating cheap outliers
  • Turn winning angles into the next testing cycle

Execution

  • Launched and monitored a structured creative matrix
  • Separated results by individual ad rather than campaign averages
  • Identified a video producing 397 registrations at $0.32
  • Identified a static producing 99 registrations at $0.80

Performance
evidence.

No cleared account screenshot is available for this engagement. The page only shows claims that can be explained from the supplied information.

My role
Paid-social creative testing and registration acquisition
Reporting window
24 July–22 August 2026
What the evidence supports
Creative-level results show which video and static executions produced the strongest registration volume and CPA.
Evidence file / pendingReserved for a cleared campaign screenshot.

No dashboard image has been invented or substituted.

Channels & tools

Meta AdsCreative testingVideo adsStatic adsRegistration funnelsCPA analysis
Next case studyParklane Properties
Parklane Properties logo

Student living · Google Ads, Meta Ads & GA4 · United Kingdom

Parklane Properties

Connecting accommodation demand with enquiries and signed tenancies.

Search, paid social and conversion measurement focused on the actions that moved students closer to booking.

477Search leads
+30%Leads year on year
133Google Ads conversions
66%Beds let

Parklane Properties needed one clear view of acquisition performance during the March letting period. I connected campaign activity with search leads, website actions and occupancy reporting.

Platform conversions alone could not explain commercial progress. The team needed to see which campaigns generated demand and how that demand moved through enquiries, signing activity and beds let.

Strategic approach

  • Prioritise location and accommodation intent in Google Ads
  • Use Meta to support applications and landing-page traffic
  • Connect paid activity with GA4 and CRM outcomes
  • Report occupancy alongside campaign performance

Execution

  • Managed £3,013 in Google Ads spend
  • Recorded 133.31 Google Ads conversions
  • Measured 477 search leads in the CRM
  • Tracked 347 of 522 beds let by the reporting date

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role
Performance marketing, reporting and conversion measurement
Reporting window
March 2026 report. Google Ads account evidence through 11 September 2026.
What the evidence supports
The March report records 477 search leads, a 30% year-on-year increase, 133.31 Google Ads conversions and 347 of 522 beds let. The January–September account view records 250,551 impressions, 30,403 clicks and 1,673.35 attributed conversions from £25,900.05 spend.

Channels & tools

Google AdsMeta AdsGA4CRM reportingLead measurementOccupancy reporting
Next case studyrentinc
rentinc logo

Student living · Google Ads, Meta Ads & GA4 · United Kingdom

rentinc

Growing student accommodation enquiries while reducing search costs.

Campaign and measurement work that connected lower search spend with a substantial rise in enquiry volume.

281Search leads
+123%Leads year on year
£44Google cost per conversion
18Meta application conversions

rentinc needed to capture demand across student accommodation searches and understand what happened after the click. I managed campaign performance and reported the website and CRM actions that reflected genuine interest.

The account had to improve enquiry volume while spending less on search. Reporting also needed to separate useful actions, such as viewings and enquiries, from general site traffic.

Strategic approach

  • Focus Google Ads on high-intent accommodation searches
  • Use Meta to generate and support applications
  • Measure viewing and enquiry completions in GA4
  • Compare CRM leads with the previous year

Execution

  • Managed £1,232 in Google Ads spend
  • Recorded 28 Google Ads conversions at £44 each
  • Measured 281 search leads in the CRM
  • Generated 18 Meta application conversions at £39.58

Performance
evidence.

The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.

My role
Performance marketing, reporting and conversion measurement
Reporting window
March 2026 report. Google Ads account evidence through 11 September 2026.
What the evidence supports
The March report records 281 search leads, up 123% year on year, 28 Google Ads conversions and 18 Meta application conversions. The January–September account view shows the live campaign structure and separate enquiry and book-a-viewing conversion actions.

Channels & tools

Google AdsMeta AdsGA4CRM reportingLead measurementOccupancy reporting
Next case studyLeading Dubai Real Estate Developer

Hire or work with me

Need this kind of ownership in your acquisition?

Contact Haseem ↗