Strong campaigns need a strong customer journey.
I manage Google Ads and Meta Ads as part of a wider acquisition system. I improve the offer, landing pages, tracking, follow-up and CRM to turn paid media into measurable business growth.
I help businesses turn ad spend into customers.
Selected companies I've worked with.
Across direct, in-house and agency engagements in the UK, UAE and US.
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About Haseem
A decade in marketing. Still learning what works.
I’m Haseem Saffi. I started with Facebook Ads. Ten years later, I manage Google Ads and Meta Ads for businesses across the UK, UAE, US and Australia.
Working across ecommerce, property, hospitality, healthcare and education has taught me to ask better questions. What makes someone buy? Why do they leave? What happens after they enquire?
Those questions have shaped my career. I learned landing pages, tracking, CRM and automation because I needed to understand what happened to the traffic I was paying for.
Today, I’m exploring how AI is changing the way people discover businesses and how I can use it to improve my work. After a decade, there is still plenty to learn. That is part of why I enjoy it.
I’m based in Lahore, working with international teams. I’m open to the right full-time role and selected freelance projects.
Explore my work by what I solved.
Browse by business type or area of expertise. Each case study explains the brief, my role, the decisions I made and the results.
ShopifyMagentoWooCommerce
Shopify
WooCommerceOrderPaid
Ecommerce
Purchases, catalogue scale and creative testing.
View all case studies ↗Google AdsMetaHighLevel
Google Ads
MetaNew opportunityQualified meetingTomorrow · 10:30
B2B
Considered journeys, registrations and measurable demand.
View all case studies ↗Google AdsMeta
New leadQualifiedSource captured · follow-up ready
Lead Generation
Qualified opportunities across property and healthcare.
View all case studies ↗Tag ManagerGA4Search Consolepage_viewform_submitpurchase
Tag Manager
GA4
Search ConsoleGTM
Tracking connected to bookings, leads and revenue.
View all case studies ↗HighLeveln8nZapierAI
n8n
ZapierGHL
Lead routing, follow-up and CRM automation.
View all case studies ↗What I work across
Performance first. Everything around it has a job.
This is not a menu of services. It is the working range I use to diagnose acquisition, make better decisions and carry performance through the full customer journey.
Performance marketing
Google Ads · Meta Ads · Shopping · Ecommerce · Lead generation · Remarketing · Creative testing
I plan, build and manage Google Ads and Meta Ads around the commercial outcome: revenue, bookings, registrations or qualified leads.
Evidence of value£578K+
↗revenue generated from £45.6K in Google Ads spend
Measurement & conversion
GTM · GA4 · Google Ads tracking · Meta Pixel · Funnels · Landing pages · CRO · Reporting
I look beyond platform reports to understand where the journey breaks—from the ad and landing page to the form, booking or purchase.
Evidence of value12.69x
↗blended ROAS connected to commercial revenue
Automation & search
GoHighLevel · n8n · Zapier · AI workflows · CRM · SEO · pSEO · AIEO · Search Console
I use automation and search systems where they make acquisition more useful: faster follow-up, cleaner data and demand that can compound.
Evidence of valueLead → action
↗connected workflows instead of disconnected tools
Selected experience
I've learned performance across different markets and decisions.
Hire or work with me