Hospitality & student living · Google Ads · United Kingdom
Roomzzz + Iconinc
Turning high-intent accommodation searches into measurable bookings.
A paid-search system connecting location-specific demand with the right property, landing page and conversion action.
Roomzzz and Iconinc sit within a UK hospitality and student-living portfolio where search intent is highly commercial, seasonal and location specific. Haseem managed the Google Ads strategy around bookings, enquiries and measurable revenue.
Generic traffic was not enough. Every campaign needed to distinguish destination, accommodation type and readiness to book, while budgets had to respond to seasonal demand and the commercial value of each conversion.
Strategic approach
- Segment campaigns around location and accommodation intent
- Match high-intent searches with the most relevant property journey
- Optimise toward bookings and contracts rather than traffic volume
- Use query data and exclusions to protect budget quality
Execution
- Managed search structure, bids and daily budget allocation
- Refined keyword coverage and negative-keyword controls
- Aligned campaign messaging with booking and enquiry pages
- Connected account performance with commercial revenue reporting
Performance
evidence.
The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.
- My role
- Google Ads strategy, campaign management and revenue measurement
- Reporting window
- Historical Roomzzz results. Iconinc evidence: 1–30 April 2026.
- What the evidence supports
- The Roomzzz figures are confirmed historical results. The Iconinc April report separately records £213,047 in Google Ads conversion value, 317 search leads and 34 meetings scheduled in the booking funnel.
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