Student living · Google Ads, Meta Ads & GA4 · United Kingdom
Parklane Properties
Connecting accommodation demand with enquiries and signed tenancies.
Search, paid social and conversion measurement focused on the actions that moved students closer to booking.
Parklane Properties needed one clear view of acquisition performance during the March letting period. I connected campaign activity with search leads, website actions and occupancy reporting.
Platform conversions alone could not explain commercial progress. The team needed to see which campaigns generated demand and how that demand moved through enquiries, signing activity and beds let.
Strategic approach
- Prioritise location and accommodation intent in Google Ads
- Use Meta to support applications and landing-page traffic
- Connect paid activity with GA4 and CRM outcomes
- Report occupancy alongside campaign performance
Execution
- Managed £3,013 in Google Ads spend
- Recorded 133.31 Google Ads conversions
- Measured 477 search leads in the CRM
- Tracked 347 of 522 beds let by the reporting date
Performance
evidence.
The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.
- My role
- Performance marketing, reporting and conversion measurement
- Reporting window
- March 2026 report. Google Ads account evidence through 11 September 2026.
- What the evidence supports
- The March report records 477 search leads, a 30% year-on-year increase, 133.31 Google Ads conversions and 347 of 522 beds let. The January–September account view records 250,551 impressions, 30,403 clicks and 1,673.35 attributed conversions from £25,900.05 spend.
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