Student living · Google Ads, Meta Ads & GA4 · United Kingdom
rentinc
Growing student accommodation enquiries while reducing search costs.
Campaign and measurement work that connected lower search spend with a substantial rise in enquiry volume.
rentinc needed to capture demand across student accommodation searches and understand what happened after the click. I managed campaign performance and reported the website and CRM actions that reflected genuine interest.
The account had to improve enquiry volume while spending less on search. Reporting also needed to separate useful actions, such as viewings and enquiries, from general site traffic.
Strategic approach
- Focus Google Ads on high-intent accommodation searches
- Use Meta to generate and support applications
- Measure viewing and enquiry completions in GA4
- Compare CRM leads with the previous year
Execution
- Managed £1,232 in Google Ads spend
- Recorded 28 Google Ads conversions at £44 each
- Measured 281 search leads in the CRM
- Generated 18 Meta application conversions at £39.58
Performance
evidence.
The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.
- My role
- Performance marketing, reporting and conversion measurement
- Reporting window
- March 2026 report. Google Ads account evidence through 11 September 2026.
- What the evidence supports
- The March report records 281 search leads, up 123% year on year, 28 Google Ads conversions and 18 Meta application conversions. The January–September account view shows the live campaign structure and separate enquiry and book-a-viewing conversion actions.
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