Real estate · Paid social · Abu Dhabi
East West Homes Properties
Generating qualified property enquiries in a competitive market.
Performance lead generation designed around Abu Dhabi property intent, audience quality and cost-per-lead control.
East West Homes Properties is a public-name Abu Dhabi real-estate engagement. The work centred on turning paid reach into a dependable flow of property enquiries at a measurable acquisition cost.
Property campaigns compete for expensive attention, and lead volume alone says little about commercial quality. The account needed a balance between reach, form friction, audience intent and cost per enquiry.
Strategic approach
- Structure campaigns around property and buyer-intent signals
- Use form design to balance volume with lead quality
- Track CPL and CPM together to diagnose audience pressure
- Reallocate spend toward the strongest enquiry sources
Execution
- Managed paid-social acquisition and budget pacing
- Monitored property-lead volume and cost by campaign
- Tested audience and message variations
- Created a reporting view centred on usable enquiries
Performance
evidence.
The figures below come from the supplied account and reporting files. Open any image to inspect the original detail.
- My role
- Paid-social acquisition, testing and budget management
- Reporting window
- 1 July–31 August 2025
- What the evidence supports
- The Meta Ads account records 346 property leads from AED 27,941.22 spend at AED 80.75 per lead, with 401,896 impressions and 148,587 people reached.
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